About us

A Norwegian family business

Mall of Norway’s first store, Saga Souvenir, opened in Flåm in 1994. The Wangen brothers, Steinar and Torstein, owned 50% of the company and in 1998 they purchased the remaining 50%. Today, it is the two sons of Steinar, Siver and Kyrre, who run the family-owned company.

The company started out as a souvenir shop, but through high ambitions and hard work, Saga Souvenir grew into a premium retail store, and is now called Mall of Norway. Mall of Norway offers traditional and modern quality garments with main focus on Norwegian outdoor life, wool garments and accessories.

We pride ourselves on having something for everyone. From everyday down jackets and hiking trousers to traditional and authentic wool sweaters and accessories.


Flåm is a small village in southwest Norway well known for its fantastic nature and fjords. The village is located at the inner end of Aurlandsfjord close to Norway’s deepest and longest fjord, Sognefjorden. A visit to Flåm means a variety of exciting activities to choose from and is one of the most visited fjord destinations in Norway. Not only is it a popular stop for Norwegian cruises, but it’s also an important element of a very popular formula – Norway in a Nutshell. The Flåm scenic railway, the UNESCO World Heritage site Nærøyfjord, biking in Rallarvegen, and the Viking Village, are popular tourist attractions in Flåm.

During the busiest months of the year, people from all over the world come to work for Mall of Norway, in a fast-paced, fun, and international team that works hard to service the estimated 1.4 million visitors to Flåm each year.

Mall of Norway consists of eight stores; three in Flåm, two in Voss, Aurland, Norheimsund, and Ålesund, all located on the west coast of Norway. Our flagship store is located in the station building in the heart of the beautiful Flåm. It covers more than 700 square meters and is one of Norway’s largest stores. Our webshop, mallofnorway.com, offers the best-selling products from all our stores, with express shipping worldwide.

Scandinavian quality brands

Mall of Norway has the best selection of Scandinavian quality brands for people who like to be active and spend time outdoors. Our product range includes down jackets, rain jackets, hiking pants, wool sweaters, and accessories. Rain or shine, we got everything you need for a wonderful outdoor experience for the whole family.

Mall of Norway logo grid

Some of the brands you will find in our stores include Scandinavian Explorer, Dale of Norway, Arctic Circle, Norlender Knitwear, Rauma, 4F, Helly Hansen, Twentyfour, Wool House, Tufte Wear, Fjällräven, Kari Traa, House of Hygge, We Norwegians and Marius Kids. Visit our brands page for a full overview of the brands we offer.

Bothin our stores and the online store, we offer our customers high-quality products and excellent customer service. We focus on creating a pleasant customer experience, with minimal hassle and simple choices, because shopping should be fun and easy!