The Mall of Norway adventure

The shop by the fjords for all things Norwegian, situated in the heart of Flåm in Norway.

The outdoor specialist store from Flåm, Norway

In Flåm and Aurland, you find the jewel of Norwegian nature. Within this beautiful landscape, you also get to meet the wonderful people behind this online store and the flagship store Mall of Norway.

Our first store opened as far back as 1994. What started as a souvenir shop for cruise tourists, has grown into a first-class specialist store for the Norwegian outdoors. 

Since there was an increased demand from both international and Norwegian customers, we opened the online store back in 2016. We have already become a recognized online store in Norway and on the international market.  

After thorough interviews with outdoor enthusiasts from Norway and different parts of the world, we launched the new online store late summer 2022.

The Mall of Norway group

The Mall of Norway group currently consists of six stores. There are three in Flåm, one in Voss, one in Aurland and one in Ålesund. 

Welcome to The Norwegian Outdoor Specialist Store, made possible because of people like you.

This is Flåm

Flåm is a small village in South-West Norway known for its wonderful nature and fjords. The village is located at the end of the Aurlandsfjord at Norway’s deepest and longest fjord, the Sognefjord. A visit to Flåm offers a multitude of varied and exciting activities, and is a popular destination for tourists from all over the world.

The people behind Mall of Norway

It was the Wangen brothers, Steinar and Torstein, who started the company. Torstein, who is over 80 years old, still works a little in the shop every day! Today, it is Steinar’s two sons, Siver and Kyrre, who run the family-owned company.

Our stores

Mall of Norway
Stasjonsvegen 9, Flåm

A-Feltvegen 15, Flåm

Vangsgata 20, Voss

Flåm Sweatershop
Stasjonsvegen 6, 5743 Flåm

Saga Souvenir
Vangen 14, 5745, Aurland

Mall of Norway Ålesund
Kongensgate 9, Ålesund