In Flåm and Aurland, you find the jewel of Norwegian nature. Within this beautiful landscape, you also get to meet the wonderful people behind this online store and the flagship store Mall of Norway.
Our first store opened as far back as 1994. What started as a souvenir shop for cruise tourists, has grown into a first-class specialist store for the Norwegian outdoors.
Since there was an increased demand from both international and Norwegian customers, we opened the online store back in 2016. We have already become a recognized online store in Norway and on the international market.
After thorough interviews with outdoor enthusiasts from Norway and different parts of the world, we launched the new online store late summer 2022.
The Mall of Norway group
The Mall of Norway group currently consists of six stores. There are three in Flåm, one in Voss, one in Aurland and one in Ålesund.
Welcome to The Norwegian Outdoor Specialist Store, made possible because of people like you.
This is Flåm
Flåm is a small village in South-West Norway known for its wonderful nature and fjords. The village is located at the end of the Aurlandsfjord at Norway’s deepest and longest fjord, the Sognefjord. A visit to Flåm offers a multitude of varied and exciting activities, and is a popular destination for tourists from all over the world.
The people behind Mall of Norway
It was the Wangen brothers, Steinar and Torstein, who started the company. Torstein, who is over 80 years old, still works a little in the shop every day! Today, it is Steinar’s two sons, Siver and Kyrre, who run the family-owned company.
Our stores
Mall of Norway
Stasjonsvegen 9, Flåm
Outlet
A-Feltvegen 15, Flåm
Vossatroll
Vangsgata 20, Voss
Flåm Sweatershop
Stasjonsvegen 6, 5743 Flåm
Saga Souvenir
Vangen 14, 5745, Aurland
Mall of Norway Ålesund
Kongensgate 9, Ålesund